Marketing is passion for me. It allows me to tap into my creative and analytical minds and a love for psychology to help inform the public.
There is a certain stigma around marketing as being soulless and corrupt. And I confess there are a plethora of examples one could cite to make such a claim. However, there is a world of good that marketing can provide. Responsible marketing can help a business to grow or rekindle a passion for science.
My formal training as a Mechanical Engineer and Research Nanotechnologist gives me a tremendous advantage in this world, where data analysis and comprehension is so critical.
My philosophies for marketing and design are shaped by my scientific background and are as follows:
- Define The Goals and the Problems
- Understand what the Data is telling you now
- Use aesthetics to create compelling and efficient interfaces with the public
- Implement the necessary data collection tools
- Test and Retest. Test and Retest.